The Slide

Using slides as a marketing tool is a strategic approach for cattle sellers to convey their confidence in current market conditions and delivery weights. By leveraging accurate historical data, check weights, and a deep understanding of their feed situation, sellers can choose to apply a higher slide to their cattle listings, indicating a strong belief in the anticipated weights. Conversely, those who are less certain about delivery weights may opt for a smaller slide. This decision sends a clear signal to buyers; a seller with a higher slide and smaller weight variance showcases their confidence in delivery weights, while a smaller slide with a larger variance suggests a more cautious approach. This thoughtful use of slides not only helps sellers make informed choices but also communicates valuable information to potential buyers in the cattle market.