Value-added programs are an invaluable tool for cattle sellers aiming to stand out and appeal to a broad spectrum of buyers, especially when utilizing video sales platforms to reach a nationwide audience. Enhancing the value of your cattle can range from ensuring a uniform set of calves with a comprehensive vaccination program to more intricate marketing claims like "natural" or "source and age verified." At Western Video Market (WVM), we recognize the significance of these programs and have compiled a fact sheet to assist our consignors in understanding the various marketing claims that are currently in demand by buyers. This resource serves as a guide to navigate the complexities of value-added programs, and if you seek further information or have specific queries, please don't hesitate to reach out to your dedicated representative or our WVM staff. We are here to support your efforts in maximizing the value and marketability of your cattle.